Thank you IKEA, for providing consumers with another incentive to spend their dollars. The IKEA Denmark store has unleashed the trailer bike for customer use. After market research revealed that 25% of customers use bicycles as a primary method of transportation, IKEA has made a deal with Velorbis bicycles (German-made, Danish design) to enable bikers to carry home their purchased items in an efficient way. Though this is just a test concept for now, the projected success hints at worldwide usage of trailer bikes in IKEA stores, especially in areas where cycling is most prominent.
